TL;DR
Benjamin Moore has named Webster Green HC-130 its 2027 Colour of the Year, describing it as “a quintessential green.” The announcement includes a coordinating palette; the source report’s writer says the richer shade could bring a lasting, bold look to a home hallway.
Paint maker Benjamin Moore has named Webster Green HC-130 its 2027 Colour of the Year, selecting a richly pigmented green that the company describes as “a quintessential green.” The announcement also includes a curated set of coordinating paint colours, giving homeowners and designers options for using the shade alongside browns, blues, dusky pastels, off-whites and ochres.
In its report, Ideal Home describes Webster Green as a confident, elegant green with more intensity than a soft sage. The publication’s writer says that depth could help the colour make a statement while retaining the calming quality commonly associated with green. That assessment is the writer’s view, rather than a claim that the paint will suit every home or remain fashionable indefinitely.
Benjamin Moore’s accompanying palette includes Antique Copper and Townsend Harbor Brown, as well as Wild Aster and Nelson Blue. The selection also features gentle off-whites and ochres. The brand presents the colours as companions intended to ground or enhance Webster Green; the source does not specify a single required combination or a prescribed way to use them.
The Ideal Home writer says the palette has prompted ideas for a bold new hallway scheme in their own home. The article frames that as a personal design decision, not a reported installation or a recommendation from Benjamin Moore. It also mentions possible styling pieces, including a woven-style floor lamp, a dark natural-finish sideboard and a multicoloured quilt, but does not establish that these items are part of the paint company’s official collection.
A Rich Green Joins the 2027 Palette
The selection gives homeowners a specific shade to consider as they plan decorating projects for 2027, while the coordinating colours offer several routes for using it beyond an all-green room. Brown tones could provide contrast, while blue, pastel, off-white and ochre options allow for different combinations. These are design possibilities, not tested performance claims.
For readers weighing a trend-led colour against a longer-term choice, the report’s central argument is that Webster Green’s depth and traditional associations may give it more staying power than a short-lived accent trend. That remains a subjective forecast: neither the announcement nor the source report can establish how tastes will change. Paint choice can also look different across rooms and lighting conditions, so a named Colour of the Year is a starting point rather than a guarantee of a particular result.
Benjamin Moore Webster Green HC-130 paint
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From Sage to Saturated Green
Benjamin Moore’s choice follows a wider run of brand colour announcements that the Ideal Home report says includes Dulux’s Soulful Sage, Little Greene’s Marle and Graham & Brown’s Rose Earth. The report sees those selections as sharing an interest in classic, grounded colours. The brands make their choices separately; the article does not report a joint trend forecast or shared selection process.
The writer places Webster Green within a longer history of green in interiors, pointing to botanical shades associated with William Morris and the Arts & Crafts movement, mid-century olive tones and sage in country-style homes. The article also describes green as connected to nature and restorative in feel. Those comments explain the writer’s preference; they are not a scientific finding supplied with research details in the source material.
Benjamin Moore marketing director Helen Shaw characterises the shade as balancing stability with optimism. The source provides no technical specifications, such as a light-reflectance value, finish recommendations or room-by-room guidance. It also does not report prices, availability by market or a specific release date.
““What I like about Webster Green specifically is that it’s got an intensity to it.””
— Ideal Home writer
coordinating paint color palette for interior walls
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Practical Details Still Unreported
The source does not give a launch date, price, availability information or paint-finish guidance for Webster Green HC-130 or the accompanying colours. It also does not state whether the full palette will be sold in every market where Benjamin Moore operates. Readers will need to check local listings or ask a retailer for those details.
The article offers a design writer’s prediction that the shade may feel enduring, but future popularity cannot be confirmed at the time of the announcement. No independent survey, sales data or testing is cited. The source also makes general statements about green’s calming qualities and how people perceive colour without identifying supporting studies, so those should not be read as a guarantee of how a particular person will experience the shade.
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Check Local Paint Availability
Homeowners interested in the colour can check Benjamin Moore’s official listings or contact a local retailer for regional availability, pricing and product details. Before committing to a full room, they can compare a sample on the intended wall and view it under different lighting; this is a practical decorating step, not guidance supplied by the announcement.
The next useful details would be any fuller release information from Benjamin Moore, including finish options and where the shade and coordinating palette can be purchased. Until those details are published, the announcement confirms the 2027 colour selection and its companion palette, but not the terms or timing of access in each market.
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Key Questions
What is Benjamin Moore’s 2027 Colour of the Year?
Benjamin Moore selected Webster Green HC-130, which the company describes as “a quintessential green.”
What colours are in the accompanying palette?
The source lists Antique Copper, Townsend Harbor Brown, Wild Aster and Nelson Blue, along with gentle off-whites and ochres.
Has Benjamin Moore given a release date or price?
The source report does not provide a release date, price or market-by-market availability. Check with Benjamin Moore or a local retailer for current product information.
Is Webster Green confirmed to be a lasting trend?
No. Ideal Home’s writer says the shade has qualities they associate with longevity, but future popularity is a personal forecast, not a confirmed outcome.
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