TL;DR
Benjamin Moore has selected Webster Green, an archival olive-leaning shade, as its Color of the Year for 2027. The company also introduced seven complementary colors; the selection reflects a traditional, grounded palette, according to the brand’s color vice president.
Benjamin Moore has named Webster Green, a shade from its historic paint collection, as its 2027 Color of the Year, pairing the archival green with seven complementary colors. The choice brings a traditional, olive-toned hue to the center of the company’s annual color forecast and gives homeowners a coordinated palette for interiors.
The company’s selection followed months of review, according to Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing. The team considered green shades across a range of lightness and darkness and examined the company’s 140 years of archives, as well as visiting markets and trade shows around the world, the report said.
Magno described Webster Green as having a composed, stately quality that can stand on its own. The shade has mature olive undertones, according to the report, and Benjamin Moore presents it as both rooted in the past and suitable for contemporary homes. The company has not provided sales data or other measures showing how the choice is expected to affect demand.
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. Benjamin Moore describes the colors as complementary to Webster Green and says they share an earthy quality. The palette spans several hues rather than relying solely on green, giving consumers additional options for pairing colors across rooms and finishes.
A Traditional Green for Today’s Homes
Color of the Year announcements can guide choices by homeowners, designers and retailers, even though they do not establish that a shade will become a broad market trend. Webster Green gives Benjamin Moore’s 2027 forecast a historic reference point, while the related shades offer a ready-made approach to coordinating paint across an interior.
The selection may appeal to people seeking color with more depth than a pale neutral, while the muted olive undertones and earthy palette position the shade as a considered alternative to brighter greens. Magno also suggested using it in an entry or on millwork. Those are design suggestions, not requirements: the announcement does not prescribe how consumers should use the color or establish that it suits every room or lighting condition.
For the paint brand, the release also connects its annual forecast to its archive. That framing signals how Benjamin Moore is drawing on older shades to shape a current palette, rather than presenting the chosen green as a newly developed formula.
Benjamin Moore Webster Green paint
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How Webster Green Was Selected
Green has appeared in color forecasts over multiple periods, with styles ranging from Art Deco emeralds to more recent sage shades, according to the source report. Benjamin Moore’s team agreed on green as a color family for the 2027 selection, then reviewed older company colors to identify a specific shade.
Webster Green comes from the brand’s historic collection. The report does not give the shade’s original release date or explain the circumstances in which it was first created. It says the company spent months weighing possible greens and looking beyond its archive at markets and trade shows before settling on the shade.
The seven-color supporting palette extends the historical theme with a mix of named colors, including blue, tan, copper, purple and brown, alongside a white. The names and codes are supplied in the announcement; detailed guidance on finishes, room-by-room combinations or product availability is not included in the source material.
““It just felt like it had such a nice composure to it. That was one of the things that I kept coming back to was that it just felt stately. It felt composed. It felt like it could really hold its own.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
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Details the Announcement Leaves Open
The source does not specify the date of the announcement, when Webster Green became part of Benjamin Moore’s historic collection, or whether the formula has changed over time. It also does not say how the company measured consumer interest or whether the selection reflects research beyond its internal color review.
Product availability, pricing, finishes and regional access are not detailed. The report describes suggested uses and the palette’s character, but those descriptions are the company’s design guidance, not evidence of how the paint will look in every home. Actual appearance can vary with lighting and surrounding materials; the supplied information does not include technical testing or specific application instructions.
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Where the 2027 Palette Goes
Benjamin Moore’s announcement sets out Webster Green and its seven companion shades for the 2027 color forecast. Readers interested in using the colors will need to check the company’s product information or local retailers for availability, pricing and paint specifications, which are not included in the source report.
The next indication of the choice’s reach will come from how designers, retailers and homeowners use the shade and whether interest translates into sales or wider adoption. The source does not provide a timetable for further announcements or data on consumer response, so those outcomes remain to be established after the release.
Benjamin Moore historic paint colors
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Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Webster Green, a shade from Benjamin Moore’s historic collection, is the company’s 2027 Color of the Year.
What colors are in the companion palette?
The seven colors are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore describe Webster Green?
The source describes it as a green with mature olive undertones. Andrea Magno said it felt composed and stately among the shades considered.
Where does Benjamin Moore suggest using Webster Green?
Magno suggested an entryway as one possible use. The report also describes the color on millwork in a study; these are examples, not required applications.
When was Webster Green first introduced, and how much will it cost?
The source does not give the shade’s original release date, current pricing or product availability. Check Benjamin Moore or local retailers for current product details.
Source: rss
