TL;DR
Paola Lenti’s 8,100-square-foot flagship in São Paulo’s Jardins neighborhood was designed by Armentano Arquitetura as a three-story showroom framed by glass, metal and climbing vegetation. The planted façade is intended to grow denser over time, adding privacy and filtering daylight while the open interior gives the furniture room to be rearranged.
Paola Lenti’s 8,100-square-foot São Paulo flagship pairs a three-story glass and metal structure with a climbing, planted façade, creating a showroom designed to frame rather than compete with the Italian furniture brand’s colorful pieces. Designed by Armentano Arquitetura (AARQ) in the Jardins neighborhood, the building’s greenery is intended to grow into a denser screen over time.
The showroom uses an open floor plan that allows furniture displays to be rearranged. A separate metal structure keeps the interior largely uninterrupted, while the glass envelope maintains a visual connection with the surrounding landscape. The structure’s grid, the project report says, echoes the technical precision of Paola Lenti’s furniture.
The façade’s planting grows across tensioned steel cables stretched over openings in the metal frame. According to the Design Milk report, the vines already cascade over the glass, but the planting is expected to continue developing. As it thickens, it is intended to filter daylight and give the transparent building more privacy and softness on a compact site bordered by neighboring buildings.
Inside, matte-black staircases and structural elements contrast with views of palms, broad-leafed tropical plants and trailing vines. The report describes the greenery as part of the interior composition, rather than simply a view outside. The project was photographed by Ruy Teixeira.
A Façade Designed to Keep Growing
The project connects the showroom’s architecture to the materials and visual character of the products it displays. Paola Lenti is known for furniture that combines engineered fibers with artisanal approaches to textiles. AARQ’s planted exterior translates that interest in texture into a building-scale element: cables provide a precise framework, while the vegetation adds a surface that will shift as it grows.
That choice also addresses a practical design tension. Glass keeps the showroom open to its setting, but the site’s close neighboring buildings make transparency less straightforward. The planting is intended to soften that exposure and filter light without replacing the glass envelope. The result is a retail space whose appearance is planned to develop rather than remain fixed at completion.
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Designing Around Paola Lenti’s Furniture
Paola Lenti’s work combines technical innovation and artisanal methods, particularly in its use of fibers and textiles. The brand operates in more than 60 countries and is represented exclusively in Brazil by Casual Móveis, according to the source report. The São Paulo flagship gives the label a dedicated setting in the city’s Jardins district.
The façade developed as the design evolved. The report says steel cables appeared in early studies, while the planting came later alongside the decision to use glass. AARQ chose not to treat the vegetation as a finished decorative layer: the team waited for it to begin performing its intended architectural role before photographing the completed project. That approach makes the planned growth part of the design, not just a maintenance detail.
“Our role isn’t to compete visually with the objects. It’s precisely to frame them in the best possible way.”
— João Armentano, AARQ partner and creative director
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Opening Date and Plant Growth
The source report does not state when the flagship opened, give a precise address, or provide details about its operating schedule. It also does not specify the plant species, the expected timeline for the façade to become denser, or who will maintain it. The reported filtering and privacy effects are design intentions; the source provides no measurements of daylight, temperature or privacy performance.
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The Façade’s Next Stage
The clearest next development is the continued growth of the planted façade, which AARQ designed to become denser and more effective at filtering daylight. The source gives no timetable for that change or further announced project milestones. The showroom’s appearance will continue to depend on how the vegetation develops and is maintained.
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Key Questions
Where is Paola Lenti’s São Paulo flagship?
It is in São Paulo’s Jardins neighborhood. The report does not provide a street address.
Who designed the flagship?
Armentano Arquitetura (AARQ) designed the three-story showroom. João Armentano is the firm’s partner and creative director.
How does the planted façade work?
Vines grow along tensioned steel cables spanning openings in the metal structure. The planting is intended to grow denser, filtering daylight and adding privacy to the glass envelope.
What is the showroom’s size?
The source report gives the flagship’s area as 8,100 square feet. It describes the building as three stories tall.
When did the flagship open?
The source report does not provide an opening date, so the timing has not been established from the available material.
Source: rss
